The Centre Brain

The Centre Brain

5 Prompts To Persuasive Power

A dynamic, popular-level book that will invite readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts

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Description

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

Product details

Specification

ISBN 9780281077908
Format Paperback
First published July 2020
Dimensions 129mm x 197mm x 15mm
Language English
Pages 172
Publisher SPCK Publishing
Endorsements

Matt Barlow

CEO, CAP

Vital reading for anyone who wants to create communications that cause people to act.

Ram Gidoomal

CBE, international businessman

This book will help you get to the heart of what makes people and their communication persuasive.

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The Centre Brain | £9.99 £8.49